ASEAN’s International Bank

Don’t expand your business across ASEAN, unless you’re with a bank that’s done it before.

ASEAN is a huge opportunity for ambitious businesses, but we also know that with such opportunities come equally varied challenges. With our broad and deep international networks, we can connect you to experienced on-the-ground experts, solutions and more to help you take uncertainty out of expansion.

From its growing consumer base to the rapid rate of digital transformation, expanding your business across ASEAN offers exciting opportunities. You need a partner with an extensive network to help you scale with the full suite of tailored services including access to capital, easy cross-border transactions, advisory services, and more.

We make achieving your ASEAN business growth strategies easier with:

Innovative Trade Products

Across ASEAN, we offer innovative trade finance solutions that help businesses effectively manage and mitigate risks, improve cash flow and optimise their trade operations. Our solutions include supply chain finance, receivables finance, trade loans, guarantees and traditional trade.

Simple Payment Solutions

Simplify your collections with HSBC Omni Collect, a one-stop solution for your in-store and eCommerce needs. Improve customer experience by enabling multiple payment modes, and monitor transactions online to identify new sales trends.

Access to Capital with our ASEAN Growth Fund

Tap into the US$1 billion ASEAN Growth Fund, designed for businesses scaling up in the region, offering accessible and strategic debt financing. For more information on criteria’s, please reach out to your HSBC RM or contact us in the form below.

China Desk Network

HSBC offers our China Desk Network in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam with individual experts based who can speak Chinese and provide valuable insights into local business practices, cultures and legal environments. They can also help clients identify growth opportunities and enter new markets in ASEAN.

More than 135 Years of Regional Expertise

Harness HSBC’s extensive regional experience. Benefit from local insights, dedicated support, and comprehensive market research for a competitive advantage in ASEAN markets.

Don’t just take our word for it, we’re award-winning

Recently, we’ve received recognition from leading publications in the financial industry speaks to our track record as a global bank and the success of our strategy.

Euromoney Awards for Excellence 2024: Best International Bank in Thailand
The Asset Triple A Treasurise Awards 2024: Best Service Provider for Transaction Bank in Thailand
The Asset Triple A Treasurise Awards 2024: Best Service Provider for Trade Finance in Thailand
FinanceAsia Country Awards 2024: Best International Bank in Thailand
Asiamoney Best Bank Awards 2023: Best International Bank in Thailand
Euromoney Cash Management Survey 2023: Market Leader for Non-Financial Institutions in Thailand
Euromoney Cash Management Survey 2023: Best Service for Non-Financial Institutions in Thailand
Euromoney Trade Finance Survey 2023: Market Leader for Trade Finance in Thailand

Why Thailand?

HSBC was the first commercial bank in Thailand, now spanning a 135-year history. We’re one of the largest foreign banks in Thailand with a vast product range and a high credit rating.

Year of establishment: 1888
US, Europe, and China Desks provide banking coverage for international subsidiaries
Regional Relationship Managers support regional decision makers with a significant multi-market footprint

If you’re looking to expand your business into Thailand and ASEAN, discover more details about local taxes, trading, business culture, regional economies, and more. Visit our latest International Business Guides.

Keep up to date with the latest insights

Visit our ASEAN Insights Hub to keep your finger on the pulse with our latest research, articles, and podcasts.

Business Guide to ASEAN and Beyond

If you’re looking to expand your business into new markets across ASEAN, our ASEAN Business Guides provide you with key insights and facts about the six biggest economies in the region.

Latest insights from ASEAN businesses

Discover new sentiment and focus for ASEAN businesses from our survey of 600 finance decision makers in the region.

Download now

ASEAN in Focus

Our ASEAN in Focus report gives you latest market insights and ambitions of international companies expanding to ASEAN.

International Business Guides

Discover more about doing business in ASEAN markets and beyond. Get details about taxes, trading, business culture, regional economies, and more.

Expand your business in Southeast Asia

Get the inside track and identify fresh opportunities for international business growth in the region.

Download the latest corridor reports to learn more the opportunities between ASEAN and specific regions.

ASEAN-China-India Corridor Report

ASEAN-Greater Bay Area (GBA) Corridor Report

ASEAN-MENAT Corridor Report

How we support our clients

Whether you are expanding to markets across ASEAN or around the world, discover inspiration for your business from our customers’ stories.

Growing internationally with Sino-Pacific Trading

Find out how HSBC supports Sino-Pacific Trading, one of the largest distributors of grocery and confectionary products in Thailand, expand their business across ASEAN and beyond with our international network and digital banking capabilities to manage foreign exchange risk and increase operational efficiencies.

Find out more

Growing internationally with Thai Union Group

When Thai Union Group, a leading global seafood company, wanted to increase their supply chain resilience and expand their global operations, HSBC was the company’s banking partner of choice. Our treasury management, liquidity and digital banking solutions enabling them to scale at pace – even during times of supply chain disruption.

Find out more

Our ASEAN markets and connections

Read more about our offering across our 6 ASEAN markets.

Learn more about ASEAN

The Association of Southeast Asian Nations (ASEAN), established in 1967, promotes regional cooperation and integration. It drives economic growth and stability in Southeast Asia, with a combined GDP of over US$3 trillion. ASEAN consists of Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, forming a vibrant market for economic development.

Quick ASEAN facts:

Collectively, ASEAN member countries’ populations were the 3rd largest in the world in 2022.
In 2022, the nominal GDP of ASEAN economies reached US$3.6 trillion, positioning it as the 5th largest in the world and the 3rd largest in Asia.
ASEAN’s economies collectively grew by 5.7% in 2022, maintaining an average annual growth rate of 4.4% during 2010-2022.
ASEAN’s total trade in goods increased by 14.9% reaching US$3.8 trillion in 2022.
In 2022, intra-ASEAN remained the primary export destination for the region, accounting for 22.9% of total exports, while China emerged as the largest importer for ASEAN, also at 22.9%.
With a growth of 5.5%, ASEAN remained an attractive hub for investment in 2022, attracting US$224.2 billion in foreign direct investment (FDI).
In 2022, internet subscription across ASEAN member countries rose to 74.3 out of every 100 individuals, up from 66.6 in 2021.
The ASEAN Digital Economy Framework Agreement (DEFA) was endorsed in August 2023 and aims to accelerate ASEAN's transformation into a leading digital economy that fosters greater digital cooperation. It paves the way for regional digital integration and inclusive growth and development.
At the current trajectory, ASEAN’s digital economy will grow 3x to reach US$1Tn+ by 2030.

Interested in expanding your business to ASEAN?

Find out more about how our international network could help you to grow your business in ASEAN.

Every customer enquiry is important to us. By providing details about your business we can direct your enquiry to our most relevant team member.

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T&Cs

The ASEAN Growth Fund will be revised periodically.
Lending criteria is up to HSBC’s discretion.
HSBC reserves the right to request documents. Subject to local regulatory requirements.

Sources

ASEAN Statistical Highlights 2023 – ASEAN Org.,

ASEAN DEFA Study – ASEAN Org.

Disclaimer

The Association of Southeast Asian Nations (ASEAN)

The content on this page (“ASEAN website”) was prepared by The Hongkong and Shanghai Banking Corporation Limited, Bangkok Branch (“HSBC” or “we”).

The information contained in this ASEAN website is derived from sources we believe to be reliable but which we have not independently verified. HSBC makes no representation or warranty (express or implied) of any nature nor is any responsibility of any kind accepted with respect to the completeness or accuracy of any information, projection, representation or warranty (expressed or implied) in, or omission from, this ASEAN website. No liability is accepted whatsoever for any direct, indirect or consequential loss (whether arising in contract, tort or otherwise) arising from the use of or reliance on this ASEAN website or any information contained herein by the recipient or any third party. If you seek to rely in any way whatsoever upon any content contained in this ASEAN website, you do so at your own risk.

This ASEAN website does not constitute an offer or solicitation for, or advice that you should enter into or start using, any of the arrangement, product or services mentioned in this ASEAN website. Recipients should not rely on this ASEAN website in making any decisions and they should make their own independent appraisal of and investigations into the information described in this ASEAN website. No consideration has been given to the particular business objectives, financial situation or particular needs of any recipient. Any examples given are for the purposes of illustration only.

All the information set out in this ASEAN website is provided in good faith to the best of HSBC’s knowledge and understanding of the current law, rules, regulations, directions and guidelines governing or otherwise applicable to the relevant services offered by HSBC but HSBC makes no guarantee, representation or warranty and accepts no liability as to its accuracy or completeness. Future changes in such law, rules, regulations etc. could affect the information in this ASEAN website but HSBC is under no obligation to keep this information current or to update it. Expressions of opinion are those of HSBC only and are subject to change without notice.

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